Hot Licks began in 1986 as a joint venture between two brothers, Geoff and Adam Wool. Hot Licks was their response to the conclusion that there was no super premium ice cream in Alaska. The two brothers had recently arrived from Boston at a time when the resurgence of old fashioned, high quality, batch made, ice cream was at its peak. Adam came to Fairbanks to complete his requirements for a physics degree from the University of Alaska, Fairbanks and Geoff came to work as a Special Education teacher. They thought that in their spare time they could work together to bring quality ice cream to Fairbanks.
What started out as a lark became an overnight college town sensation. Adam, an accomplished jazz drummer, organized the Hot Licks Jazz Band and Hot Licks Homemade Ice Cream was synonymous for the best ice cream and the hottest jazz around. In addition to ice cream, Hot Licks made soups, fresh baked breads, and cinnamon rolls, all from scratch. They were known in Fairbanks as the home of the four basic food groups: Soup, Bread, Ice Cream, and Coffee.
Adam decided to leave Hot Licks in 1990. He went on to create Fairbanks' premier night club, The Blue Loon, where he can still be seen, on occasion, playing the drums. Geoff, with his wife Dorothee, carried on the original Hot Licks vision for twelve years before they decided to retire the restaurant business. They quit the soups and breads to devote all their energy to ice cream.
Today there are three Hot Licks locations: two in Fairbanks and one in Denali Park. Franchise opportunities are offered in the State of Alaska, and may be made available, on a limited basis, outside Alaska. In addition to supplying franchises, Hot Licks is a purveyor to a number of the finer restaurants and hotels in Anchorage and Fairbanks.